July 31st 2023

The second season of Amazon’s global smash-hit ‘Good Omens’, starring Michael Sheen and David Tennant has just premiered on Prime Video. Pete has a guest role in episode four as Pat, a magic shop proprietor from 1940’s London. The episode was written by Andy Nyman & Jeremy Dyson and also guest stars Reece Shearsmith, Steve Pemberton, Mark Gatiss and Miranda Richardson. Watch the episode HERE.


Pete Firman is the UK’s leading comedian/magician and a TV regular. Recent appearances include ‘The Generation Game‘ (BBC1), ‘The Next Great Magician’ (ITV1), ‘Tonight at the London Palladium’ (ITV1), ‘Let’s Sing & Dance for Comic Relief’ (BBC1) and ‘Tommy Cooper Forever‘ (ITV1). He is also the host of the CITV gameshow Don’t Unleash The Beast.

Pete first graced our screens in Channel 5’s groundbreaking series ‘Monkey Magic’ and later starred in BBC1′s prime-time Saturday night series ‘The Magicians’. His unique blend of comedy and magic has seen him invited to perform on countless prime-time TV programmes, including ‘The John Bishop Show’ (BBC1), ‘The Sarah Millican Television Programme’ (BBC2), ‘The One Show‘ (BBC1), ‘This Morning‘ (ITV1), ‘Edinburgh Comedy Fest Live’ (BBC3) and ‘The Magic Show Story’ (ITV1) amongst many others.

His BBC Radio 4 documentary, ‘Pete Firman’s World of Magic’, aired to critical acclaim and he has given several interviews for TV retrospectives, including ‘How Magic Changed TV‘ (Channel 5), ’50 Greatest Magic Tricks’ (Channel 4) and ‘When Magic Tricks Go Horribly Wrong’ (Channel 5). Pete’s skills as a magic consultant are also in demand, most recently on the Edinburgh production of ‘Five Guys Named Moe.’

Pete also wrote ‘Tricks To Freak Out Your Friends’, a beginners magic book for the 21st century, which was so successful in the UK that it was also released in the USA and is about to go into i’s second print run. He has written numerous articles on magic for publications such as The Guardian, The Scotsman and Time Out London.

Live performances have taken him all over the world and his one-man shows have entertained sell-out audiences for 10 years in a row at the Edinburgh Fringe and on several UK tours. He’s been invited to perform at Montreal’s prestigious ‘Just For Laughs‘ festival, Hollywood’s famous ‘Magic Castle’ and London’s home of mystery, ’The Magic Circle.’ Other UK theatre productions include ‘Champions of Magic’, ‘The All-Star Stand Up Tour’ and ‘Sandi Toksvig’s Christmas Cracker’.


‘He is the funniest and by far the most accomplished performer on the New Magic scene…funnier than most comedians and more magical than Dumbledore on a good day. This guy is a complete star’
Time Out

‘The new poster-boy for British comedy magic’
The Telegraph

‘Scintillating magic tricks from an ebullient comedy mind’
The Independent

‘The man from Middlesbrough sets the pace for comedy-meets-magic in the 21st century’
The Times

‘If you are partial to a bit of magic with your comedy Firman is the best of the bunch’
The Evening Standard

‘Pete Firman is putting the pimp back into magic… leave your skepticism at the door and see it to believe it’
The List

‘A gob-smackingly talented magician….equally good at stand-up and boasts immaculate timing’

‘Is it comedy? Yes. Is it magic? Yes. Is he brilliant at both? Yes!’
London is Funny

Virtual Shows

Finding innovative ways to entertain and engage audiences is always at the front of an event planner’s mind, now more than ever with the challenges of performance during the pandemic.

Pete’s solution to this is a brand new virtual online show: a blend of his trademark live performance, with laugh-out-loud comedy, jaw-dropping magic and the all-important audience participation.

Shows are performed via Zoom (or your preferred platform) and viewers are ‘spotlit’ to interact directly with Pete. Minds are read, the laws of science are defied and magic happens in the viewer’s hands – wherever in the world they happen to be! 

Parts of the show can be tailored to the client’s requirements, for example – a mystery involving the MD, surprising a special guest, or highlighting a key message.

His extensive experience as a presenter means he can also host a virtual event or awards ceremony.

To discuss your requirements please contact:
Corrie McGuire

Virtual magic shows
Pete performing some virtual magic live on Channel 4

Some previous private event clients include:

Sony, O2, Waitrose, Isuzu, Continental, Merlin, HTC, Volvo

zoom magician - Pete Firman


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4 days ago

Puzzle secrets REVEALED!🤯
If you like puzzles, optical illusions and magic, I’m on tour in 2024 with a brand new live show featuring all that good stuff! Check out the dates in comments below or my bio. You'll also find a link to buy my most popular puzzles. #magictrick #magician #puzzle #fyp
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Hope you enjoyed this one. If you did please hit that Share button🙏 My brand new live show is touring in 2024! NEW SHOWS JUST ADDED. Click here for dates and tickets🎟️ To buy some of my most popular puzzles hit this link➡️


The bent nail puzzle was the first puzzle I was given, when I was a kid.

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Pete is available for corporate and private engagements. From Claridges in London, to The Intercontinental Hotel in Hong Kong, Pete’s unique and engaging style has made him one of the most popular and in-demand performers in the corporate market.

Pete’s after-dinner performances include world-class comedy magic and audience participation, which is very often tailored to the specific event. Pete’s act is a favourite amongst event organisers worldwide as it immediately engagesbaffles and entertains in equal measure. The show can vary in length dependent on the client’s requirements and is guaranteed to leave audiences spellbound.

He is also a highly experienced event and awards host, who effortlessly mixes humour, audience interaction and astonishing magic to keep clients delighted and guests thoroughly entertained.

To discuss your next event, please contact Corrie McGuire via

Client Feedback

“Excellent, he was very very funny, he controlled the audience well and got people involved in his set. He brought the house down and was just perfect on the night.” – SJP Foundation

“Pete was a pleasure to work with, very professional and easy to talk to. His performance blew our audience away and kept them entertained following their tour – giving the evening a great atmosphere. I would have no hesitations in recommending Pete for future bookings.” – Merlin Entertainments

Pete was professional, easy to work with and extremely entertaining. It’s a tricky crowd as they are very busy talking amongst themselves!! He got their attention instantly and held it throughout. He also managed to judge the audience well. The feedback has been very positive.” – The Royal Television Society

“Pete is one of the most professional entertainers we have ever had at an event. His cheeky, fast paced (but not offensive) humour, had the audience roaring with laughter. On top of that, he was an absolute pleasure to deal with. We would not hesitate to book him again.” – Mearns & Gill

“Pete followed our brief exactly. He was punctual, professional, and read our audience brilliantly. Pete went down a storm with the audience. He was very funny and just the right balance of cheek for a corporate crowd. I would have no hesitation in recommending him to other corporate groups.” – SF Events Ltd

“We hired Pete for 2 separate awards evenings in different sectors and he went down brilliantly on both occasions. Pete is lively, engaging, professional, and of course funny. He was very easy to work with and I wouldn’t hesitate to recommend him for a function where you are looking for comedy with a twist.” –Informa

“Please may you pass on my HUGE thanks to Pete, he is such a lovely person to work with and did an amazing job on stage at the WellChild Awards last night. We really appreciated him attending and performing, it makes such a difference to the evening and makes it one that all our fantastic and inspiring winners will never forget.” – WellChild

To say we were spellbound by Pete’s tricks is an understatement. He left a stunned impression of everyone’s face as they desperately tried, in vain, to comprehend what they’d just witnessed.”
- Tigi

Pete truly brightened the party. It’s always hard when you have very diverse guests, but magic seems to be the ultimate ice breaker. He was an absolute pleasure, we hope that we’ll work with him again in the near future!” – Emap

“Pete Firman was amazing, a true gentleman … he was a joy to deal with.” – Elekta

Recent clients include…

  • The London Dungeon
  • Isuzu
  • Continental Tyres
  • Schroders
  • EMAP
  • Scottish Grocer Awards
  • TIGI
  • Buena Vista
  • SONY
  • Candy & Candy
  • HTC
  • Waitrose


With over 15 years experience in creating and performing magic on television, Pete Firman has written, devised and consulted for every major broadcaster in the UK. He has also developed magical effects for several large scale theatre productions.

As an expert on magic and it’s history, Pete has been called upon to write articles and speak on conjuring in mainstream media. His BBC Radio 4 documentary, ‘Pete Firman’s World of Magic’, aired to critical acclaim and he has given several interviews for television retrospectives, such as ITV1’s ‘The Magic Show Story’, Channel 4’s ’50 Greatest Magic Tricks’ and Channel Five’s ‘When Magic Tricks Go Horribly Wrong’. He was recently featured in a two-part ITV documentary on Tommy Cooper. Watch a clip here.

Pete wrote ‘Tricks To Freak Out Your Friends’, a beginners magic book for the 21st century, which was so successful in the UK that it was also released in the USA and is about to go into it’s second print run. He has also written numerous articles on magic for publications such as Time Out London, The Scotsman and The Guardian.

To enquire about magic consulting and advising, magic prop hire, writing and punditry, click here.

Pete Firman magic consulting and advising


Represented by Corrie McGuire Management

For live appearances, tours or private events:

For all television, press and media

For voice over work please contact Lip Service: or call +44 (0)207 7343393

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